VIFA EXPO Mascot – When Design Becomes a Brand Asset

A mascot is not merely a visual creation. In brand strategy, a mascot functions as a core identity symbol, representing the spirit, values, and narrative of an event or organization.

For VIFA EXPO – Vietnam’s leading international exhibition for furniture and handicrafts, the mascot plays a key role in:

• Appearing consistently across official communication activities
• Integrating into the exhibition space and visitor experience
• Becoming a recognizable signature of the event for international buyers and partners

This means that mascot designers are not simply entering a creative contest; they are directly contributing to the brand identity of an international-scale exhibition.

Presence at an International Exhibition – A Distinct Branding Advantage

One of the most significant values of the VIFA EXPO Mascot Design Contest is the opportunity for real exposure within an international exhibition environment, bringing together:

• Tens of thousands of domestic and international buyers
• Enterprises, manufacturers, and brands from multiple markets
• Industry organizations, associations, and experts

Winning mascots do not remain as conceptual ideas only; they may have the opportunity to:

• Be displayed within the exhibition space
• Be applied across event branding and identification activities
• Engage directly with the business community and the market

For young designers, this represents a real-world, international-level case study, enabling them to:

• Demonstrate applied design capability
• Gain a clear competitive advantage over purely academic portfolios

Increase personal visibility within the professional design community