In the context of a rapidly restructuring export market for furniture and handicrafts, selecting the right trade promotion platform has become a decisive factor for businesses.

With more than 17 years of establishment and development, VIFA EXPO continues to be the strategic choice of hundreds of export-oriented enterprises for the 2026 trading season.

Below are the 9 core reasons why VIFA EXPO 2026 is trusted and chosen by the domestic and international business community.

1. The longest-standing and most reputable export exhibition in Vietnam’s furniture industry

The credibility of VIFA EXPO has been built through 16 consecutive editions, with consistent participation from leading export manufacturers and a long-established international buyer network. Notably, VIFA EXPO has been recognized by Vietnam Records as:

“The longest-running annual international export furniture and handicrafts fair with the largest scale in Vietnam (since 2008).”

At the same time, VIFA EXPO is a key event within the Asian furniture and interior design trade fair circuit held annually in March, alongside major regional exhibitions, including:

• Malaysia: EFE (March 03–06, Kuala Lumpur)
• Malaysia: MIFF (March 04–07, Kuala Lumpur)
• Philippines: PIFS (March 05–07, Metro Manila)
• Indonesia: IFEX (March 05–08, Jakarta)
• Vietnam: VIFA EXPO 2026 (March 08–11, Ho Chi Minh City)
• China: CIFF (March 18–21, Guangzhou)

2. Large-scale trade platform with proven market attraction

VIFA EXPO 2026 is expected to feature:

• 2,800+ booths
• 650+ exhibiting companies
• 51,000+ sqm of exhibition space
• Thousands of international buyers from the US, EU, Japan, Korea, the Middle East, and other key markets

This scale goes beyond exhibition display and reflects real, sustained trade flows maintained over many years.

3. International buyers aligned with the right industry and sourcing needs

One of the core values driving exporters to choose VIFA EXPO lies in the quality of its curated buyer base, not merely in numbers.

Thousands of international buyers from multiple countries—especially major consumption markets such as the US, EU, Japan, Korea, and the Middle East—attend VIFA EXPO each year.

Visitor profiles are screened based on industry background and purchasing objectives, enabling exhibitors to reach the right partners, optimize meeting efficiency, and reduce non-productive engagement costs.

4. Dual-venue model optimizing exhibition capacity and operations

VIFA EXPO 2026 will be held simultaneously at two international-standard exhibition centers in Ho Chi Minh City: WTC EXPO (Binh Duong Ward) and SKY EXPO (Trung My Tay Ward).

This model allows for:

• Expanded space for large-sized products
• Balanced buyer traffic distribution
• Operational advantages for enterprises located near their factories

5. Convenience for international buyers to visit factories

Especially at WTC EXPO, many exhibitors operate factories within close proximity.

International buyers can visit production facilities after viewing products at the booth, helping to:

• Enhance transparency
• Strengthen corporate credibility
• Shorten purchasing decision cycles