In the furniture export value chain, logistics is no longer a back-end function but has become a core criterion for international buyers when evaluating suppliers’ capabilities. Purchasing decisions are increasingly based not only on design quality or FOB pricing, but also on a supplier’s ability to deliver consistently, transparently, and with controlled long-term risk.

According to the Logistics Performance Index 2023 by the World Bank, logistics costs can account for 10–20% of total export value, particularly in developing economies. This highlights that companies with standardized and well-managed logistics systems not only reduce costs but also significantly enhance their competitiveness in global markets.

In the United States – the largest export destination for Vietnamese furniture – logistics performance is now placed on par with product quality. Many U.S. buyers are willing to accept higher FOB prices if suppliers can ensure proper container loading, accurate export documentation, and reliable delivery schedules. For buyers, these factors help minimize delays, unexpected costs, and supply chain disruptions after contracts are signed.

Against this backdrop, B2B trade promotion platforms such as VIFA EXPO go beyond being product display venues. The exhibition has become a practical assessment space for suppliers’ operational capabilities. When visiting booths, international buyers look not only at designs, materials, and finishes, but also engage directly in discussions about shipping solutions, lead times, container handling capacity, and export experience.