Sustainable solutions for Vietnam’s interior & exterior furniture export industry
Over the past decade, Vietnam has risen to become one of the most dynamic manufacturing hubs for interior and exterior furniture in the global market. The industry continues to play a vital role in the nation’s export economy, with consistently strong growth recorded year after year.
Opportunities and chanllenges
In the first nine months of the year alone, Vietnam’s export value for interior–exterior furniture and related categories reached USD 15.2 billion, marking a 7.48% increase compared to the same period of the previous year. Key product groups such as home furniture, seating products, production materials, and various processed components all recorded positive growth, reflecting stable and rising demand from international markets.
The United States remains Vietnam’s largest export destination, accounting for 46% of total export value, equivalent to USD 6.97 billion, up 7.2% year-on-year. This market continues to show strong appetite for Vietnam’s contemporary, high-quality interior and exterior furniture products.
Data from the Digital Transformation Agency (Ministry of Agriculture & Environment) also indicates that in the first ten months of 2025, Vietnam’s export value for furniture and related products reached about USD 14 billion, up to 6% compared to 2024. Following the US, Japan and China remain the next two major import markets, accounting for 12.5% and 11.3% respectively.
However, global consumer expectations are evolving. Major markets such as Europe, the US, Japan, and South Korea now prioritize sustainability standards, environmental responsibility, transparent supply chains, and high-value design.
This raises an essential question for Vietnam: How can the country’s interior–exterior furniture industry grow sustainably while strengthening brand competitiveness and expanding export markets in the long term?
Global furniture export trends: growth aligned with sustainability
The global interior–exterior furniture sector is undergoing a significant shift. Beyond aesthetics and durability, modern consumers increasingly demand products that are eco-friendly, responsibly manufactured, and aligned with sustainable lifestyles.
Buyers now favor furniture made from environmentally safe materials, produced under energy-efficient processes, and designed with contemporary, timeless appeal. As a result, Vietnamese manufacturers must innovate to maintain and expand their market share.
Another trend shaping the industry is the rising importance of brand storytelling. International buyers prefer products with clear origin information, longer lifecycle value, and alignment with minimalist, natural, and green-living trends. These new expectations bring challenges, but also open promising opportunities for Vietnamese enterprises ready to evolve.
Key Solutions for Sustainable Furniture Export Development
Promoting green transformation in production
One of the most critical strategies is transitioning to eco-friendly production systems. This includes using sustainable materials, improving production technologies to reduce resource consumption, and applying circular manufacturing models.
By minimizing emissions and optimizing energy efficiency, companies not only reduce operating costs but also strengthen their credibility in global sustainable supply chains. Certifications, water-recycling systems, and environmentally responsible factory management are increasingly essential to accessing high-value markets.
Enhancing supply chain transparency
Transparency is no longer optional—it’s a requirement. Manufacturers must adopt traceability systems, strengthen supplier management, and standardize documentation to meet environmental and social compliance standards.
Gaining international certifications helps businesses overcome technical barriers and build trust with demanding markets such as the US and Europe.
Elevating product design & value creation
Global consumers today expect furniture that combines aesthetics, functionality, and emotional value. Vietnamese brands need to invest in design capabilities to create distinctive, lifestyle-oriented collections. Story-driven products, sustainable materials, and modern craftsmanship can elevate export value and strengthen brand identity.
Diversifying export markets
To reduce risk from over-reliance on a few key markets, Vietnamese enterprises should explore emerging regions such as the Middle East, South America, Eastern Europe, India, and East Asia. Each market has distinct preferences, requiring flexible adjustments in materials, style, and certifications.
The important Role of Furniture Fairs in interior & exterior furniture export
International Furniture Fairs remain one of the most powerful platforms for manufacturers to introduce new collections, connect with buyers, observe market trends, and reinforce brand image. Unlike online exchanges, physical fairs allow buyers to directly evaluate products, accelerating decision-making and partnership development.
For businesses focused on sustainable export strategies, a Vietnam Furniture Fair is the ideal stage to showcase manufacturing strengths, green processes, and design capabilities. This is why VIFA EXPO has long been recognized as the most influential Vietnam Furniture Fair in the industry.
VIFA EXPO 2026 – The Largest Vietnam International Furniture Fair
The Vietnam International Furniture & Home Accessories Fair – VIFA EXPO 2026 (17th edition) is expected to exceed 51,000 m² of exhibition space, featuring 650+ exhibitors and 2,800+ booths from Vietnam and worldwide. It has become a must-visit destination for international buyers, including importers, retailers, architects, designers, and global trading groups.
In 2026, the fair expands to two major venues in Ho Chi Minh City:
- WTC EXPO – Bình Dương
- SKY EXPO VIETNAM – Trung Mỹ Tây, Ho Chi Minh City
This expansion provides greater exhibitor capacity while enhancing buyer accessibility to Vietnam’s manufacturing hubs.
A Strong Focus on Interior & Exterior Furniture
More than 75% of VIFA EXPO 2026’s showcase will feature interior and exterior furniture and décor products. This diverse offering allows buyers to explore a wide range of designs, from contemporary lifestyle furniture to minimalist, natural, and sustainable collections. The fair also highlights new product launches that reflect global trends in eco-friendly living.
Values for Businesses Exhibiting at VIFA EXPO 2026
Exhibiting at Vietnam’s leading Furniture Fair unlocks numerous advantages. Businesses gain direct access to tens of thousands of high-quality buyers from over 80 countries. The fair’s Business Matching Program enables companies to efficiently connect with targeted buyers who already express specific sourcing needs.
Additionally, the Factory Visit Tour gives buyers the opportunity to evaluate manufacturing capabilities firsthand, building trust and increasing the likelihood of large-volume orders.
Brand exposure is another major advantage. Exhibitors benefit from multi-channel promotion, including the fair’s website, printed catalogues, and extensive online–offline communication campaigns—critical for companies looking to strengthen competitiveness in international markets.
Exhibit & Connect Today at VIFA EXPO 2026
If your business specializes in interior–exterior furniture, décor, or handicrafts and aims to expand globally, VIFA EXPO 2026 – the premier Vietnam Furniture Fair is your gateway to international buyers and new market opportunities. This is the ideal moment to register your booth, secure a prime location, and position your brand at one of the most influential furniture exhibitions in Asia.
👉 Register now to secure the best booth locations!
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Email: info@hawacorp.com.vn
Website: vifaexpo.com